Main Article Content
Abstract
The Nigerian video film industry - codenamed Nollywood - has been criticised on various bases. One of such bases is the myth that, its productions insidiously tarnish the image of Nigeria on the international scene. Related to this criticism is the claim that these films are in the most part over exaggerated stories which distort the Nigerian socio-cultural reality and mislead foreign audiences into seeing Nigeria in a bad light. Although true to a category of Nigerian films, this reading must be nuanced for at least two reasons: first, reality is a complex concept which may, in some contexts, even be very elusive; second, films are theoretically speaking a window into their society of origin. Although make-believe, they do have elements of reality. All may depend on the definition the Nollywood film critic or audience gives to reality. In this conceptual paper, a systematic review of secondary sources and critical observations are used to examine how Nigerian films’ ability to reflect or distort the Nigerian socio-political reality is fuelling the social debate on Nollywood’s contribution to the Nigerian image crisis.
Keywords
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References
- Adebola, O. I., F.O., & Lamidi, I.K. (2012). Rebranding Nigeria: The role of advertising and public relations at correcting Nigeria image. Educational Research, 3(5), 424-428.
- Agina, H. (2014).The Nigerian factor versus Jonathan’s transformation agenda. The Sun Newspaper, 46, April 20,35-36.
- Akaoso, H. H. (2009). Is Nollywood giving Nigeria a bad image? Modern Ghana. Retrieved August 29, 2023, from http://www.isnollywood/given/nigeria/abadimage?/modernghana.com
- Akpabio, E. (2007). Attitude of audience members to Nollywood films. Nordic Journal of African Studies, 10(1), 90-100.
- Akunyili, D. N. (2010). Rebranding Nigerian universities. 39th convocation lecture of the University of Nigeria Nsukka (UNN), Thursday, August 5, 2010.
- Alawode, S. O. (2013). Home video as Nigerian image maker”. European Scientific Journal, 9(11), 110-139.
- Aluko, T.A. & Odu A.S. (2022). Films and social realities: A critical review of some selected Nigeria video films. Journal of Research in Humanities and Social Sciences, 10(6), 23-27.
- Anholt-GMI (2015). Nation brands index. How the world sees the world. Anholt-GMI Nation Brands Index.
- Anunobi, E. (2010). Nollywood can rebrand Nigeria. African Movie Stars, (pp.16-18.) Lagos: Naija Rules.
- Bazin, A. (2003).The myth of total cinema. In Andre Bazin (ed), What is Cinema? (pp.234-239), California University Press.
- Bhoopaty, D.(2003). Cinema and politics in India. In Kiran Prasad (ed), Political communication: The Indian experience, (pp.507-517), B.R. Publishing Corporation.
- Botz-Bornstein, T. (2016) Philosophy of film: Continental perspective. In IEP (ed) Internet Encyclopaedia of Philosophy, (pp.121-132), Routledge.
- Cardoso, L. et al. (2017). Film-induced tourism: A systematic literature review, Tourism and Management Studies, 13(3), 23-30.
- Crompton, J.L. (1976). Motivations for pleasure vacations. Annals of Tourism Research, 6(4), 408-424.
- Croteau, D. & Hoynes, W. (1997). Media/society: Images, Industries and Audiences. Pine Forge Press.
- Davies, C.N. & Nsereka, B.G. (2020). Nollywood narratives and audience perception of social reality: A study of select films. Social Science Review, 1(1), 201-208.
- Dyer, R. (2007). Pastiche. Routledge.
- Egwemi, V. (2010). Managing Nigeria’s image crisis: Akunyili’s rebranding programme to the rescue (?) Current Research Journal of Economic Theory, 2(3), 131-135.
- Endong F. P. C. (2018). Cinema globalization and nation Branding: An exploration of the impact of Nollywood on the Nigerian image crisis. Journal of Globalization Studies 7(2), 76-90.
- Endong F.P.C. & Vareba, A. (2018). Debunking the concept of double standard and African inferiority complex in Nollywood. Ukim A. & Adie (eds), Reflections on theatre, media and human conditions, (pp.173-181). University of Calabar Press.
- Geiger, J. (2010).Nollywood style: Nigerian movies and ‘shifting perceptions of worth’”. Film International, 60, 58-71.
- Gunning, T.(2007). Moving away from the index: Cinema and the impression of reality. Differences: A Journal of Feminist Cultural Studies, 18(1), 29-43.
- Idowu, O. (2015).When will African recover from inferiority complex. African Liberty. March 24 Edition, pp.12-27.
- Idowu, S. O. (1999). Mediain Nigeria’s security and development vision. Spectrum Book.
- Igbashangev, P. A, (2021). The role of film in national development. Retrieved September 10, from https://ssrn.com/abstract=3891597
- Labouba, M. K. (2012). Videastes vs cineastes: sub-Saharan African cinema and its “Schizophrenic industry”. In Ioana Uricaru (ed), Follow money: Financing Practices in Contemporary International Cinema, 32(2): 8-19.
- McGregor, R.(2018). The problem of cinematic imagination. Contemporary Aesthetics. Accessed August 31, 2023 from https://contempaesthetics.org/newvolume/pages/article.php?articleID=629
- Mckibbin, T.(2016), Cinema Reality. Retrieved May 4, 2016, from http://www.tonymckibbin.com.
- Mestre, D. R. & Stanishevski, K. (2010).The image of Spain as tourist destination built through fictional cinema. Journal of Travel and Tourism, 24(2-4), 185-194.
- O’Sullivan T. et al. (1996). Key concepts in mass communication. Methuen & Co, Ltd.
- Obini, K. (2005). Goodbye tomorrow. Secret cult activities on campuses exposed. A warning guide for students of secondary and tertiary institutions. Tony Peters Ventures.
- Okuyade, O. (2011).Women and evangelical merchandising in the Nigerian filmic enterprise. KEMANUSIAAN, 18(1), 1-14.
- Ogbe, S. J., Ayodele, B. J., Onyeka, E. D., William, Y. (2020). Film as a purveyor of Nigeria’s image and socio-cultural development: An analysis of selected Nollywood movies. IGWEBUIKE: An African Journal of Arts and Humanities, 6(6), 119-139.
- Olanrewaju, A. O. P.., Oloyede, I. B., Sanusi, B. O., Owoeye, G., Ojeka-John, R.O., Apalowo, J.T., & Popoola, O.E. (2021). Perceived influence of Nollywood movies on social life: A study of women in Ilorin South Local Government Area, Kwara State. Sapientia Foundation Journal of Education, Sciences and Gender Studies, 3(4), 175-190.
- Omojuwa, J. (2013). Nollywood and brand Nigeria: When is the evolution going to happen? Y.Naija, August 28, 2013,15-20. Retrieved August 21, 2023, from http://ynaija.com/japheth-omojuwa-nollywood-and-brand-nigeria-when-is-the-evolution-going-to-happen-y-frontpage/
- Onuzubike, U. (2009). Nollywood: Nigerian video films as a cultural and technological hybridity. Intellectual Communication Studies, XVVIII(1), 176-187.
- Oorvazi, I. (2018). Cinema: Art or industry. Cinema Education. Retrieved September 1, 2023, from https://oorvazifilmeducation.wordpress.com/2010/06/15/369/
- Pruseviciute, I. (2014). The influence of movie trailers on destination image: The case of China. [Master’s Thesis University of Ljubljama]. http://www.cek.ef.uni-lj.si/magister/Pruseviciute1538-B.pdf
- Putsch C. (2011). Welcome to Nollywood: Nigeria's film industry is more prolific than Hollywood — and faces even more piracy’. Timesworld.
- Sue, B. (2010). The advance of film tourism. Tourism and Hospitality Planning, 7(1), 1-6.
- Sydelle, S. (2010). Ugandan blames Nollywood for local crimes”. Nigerian Curiosity, July 9, 2010. Retrieved August 31, 2023, from http://www.nigeriancuriosity.com/2010/07/ugandan-blames-nollywood-for-local.html
- Tari, A. (2016). The re-imagined paradise: African immigrants in the United States, Nollywood films and the digital remediation of home. [[Doctoral dissertation, Bowling Green State University].
- Todd, G. (2003). Media unlimited: How the torrent of images and sounds overwhelms our lives. Routledge.
- TV Tropes (2015). Sliding scales of realistic versus fantastic. TV Tropes, Clean Slate: 34-56.
- Udomisor, I. & Sonuga A. (2012). Content analysis of programs produced by Nollywood particularly on Africa Magic: DSTV. Research on Humanities and Social Sciences, 2(11), 27-34.
- Yang, D. & Zhong, X. (2015). The perception of film attractiveness and its effects on the audience satisfaction, intention and investment. Journal of Service Science and Management, 9, 21-27.
References
Adebola, O. I., F.O., & Lamidi, I.K. (2012). Rebranding Nigeria: The role of advertising and public relations at correcting Nigeria image. Educational Research, 3(5), 424-428.
Agina, H. (2014).The Nigerian factor versus Jonathan’s transformation agenda. The Sun Newspaper, 46, April 20,35-36.
Akaoso, H. H. (2009). Is Nollywood giving Nigeria a bad image? Modern Ghana. Retrieved August 29, 2023, from http://www.isnollywood/given/nigeria/abadimage?/modernghana.com
Akpabio, E. (2007). Attitude of audience members to Nollywood films. Nordic Journal of African Studies, 10(1), 90-100.
Akunyili, D. N. (2010). Rebranding Nigerian universities. 39th convocation lecture of the University of Nigeria Nsukka (UNN), Thursday, August 5, 2010.
Alawode, S. O. (2013). Home video as Nigerian image maker”. European Scientific Journal, 9(11), 110-139.
Aluko, T.A. & Odu A.S. (2022). Films and social realities: A critical review of some selected Nigeria video films. Journal of Research in Humanities and Social Sciences, 10(6), 23-27.
Anholt-GMI (2015). Nation brands index. How the world sees the world. Anholt-GMI Nation Brands Index.
Anunobi, E. (2010). Nollywood can rebrand Nigeria. African Movie Stars, (pp.16-18.) Lagos: Naija Rules.
Bazin, A. (2003).The myth of total cinema. In Andre Bazin (ed), What is Cinema? (pp.234-239), California University Press.
Bhoopaty, D.(2003). Cinema and politics in India. In Kiran Prasad (ed), Political communication: The Indian experience, (pp.507-517), B.R. Publishing Corporation.
Botz-Bornstein, T. (2016) Philosophy of film: Continental perspective. In IEP (ed) Internet Encyclopaedia of Philosophy, (pp.121-132), Routledge.
Cardoso, L. et al. (2017). Film-induced tourism: A systematic literature review, Tourism and Management Studies, 13(3), 23-30.
Crompton, J.L. (1976). Motivations for pleasure vacations. Annals of Tourism Research, 6(4), 408-424.
Croteau, D. & Hoynes, W. (1997). Media/society: Images, Industries and Audiences. Pine Forge Press.
Davies, C.N. & Nsereka, B.G. (2020). Nollywood narratives and audience perception of social reality: A study of select films. Social Science Review, 1(1), 201-208.
Dyer, R. (2007). Pastiche. Routledge.
Egwemi, V. (2010). Managing Nigeria’s image crisis: Akunyili’s rebranding programme to the rescue (?) Current Research Journal of Economic Theory, 2(3), 131-135.
Endong F. P. C. (2018). Cinema globalization and nation Branding: An exploration of the impact of Nollywood on the Nigerian image crisis. Journal of Globalization Studies 7(2), 76-90.
Endong F.P.C. & Vareba, A. (2018). Debunking the concept of double standard and African inferiority complex in Nollywood. Ukim A. & Adie (eds), Reflections on theatre, media and human conditions, (pp.173-181). University of Calabar Press.
Geiger, J. (2010).Nollywood style: Nigerian movies and ‘shifting perceptions of worth’”. Film International, 60, 58-71.
Gunning, T.(2007). Moving away from the index: Cinema and the impression of reality. Differences: A Journal of Feminist Cultural Studies, 18(1), 29-43.
Idowu, O. (2015).When will African recover from inferiority complex. African Liberty. March 24 Edition, pp.12-27.
Idowu, S. O. (1999). Mediain Nigeria’s security and development vision. Spectrum Book.
Igbashangev, P. A, (2021). The role of film in national development. Retrieved September 10, from https://ssrn.com/abstract=3891597
Labouba, M. K. (2012). Videastes vs cineastes: sub-Saharan African cinema and its “Schizophrenic industry”. In Ioana Uricaru (ed), Follow money: Financing Practices in Contemporary International Cinema, 32(2): 8-19.
McGregor, R.(2018). The problem of cinematic imagination. Contemporary Aesthetics. Accessed August 31, 2023 from https://contempaesthetics.org/newvolume/pages/article.php?articleID=629
Mckibbin, T.(2016), Cinema Reality. Retrieved May 4, 2016, from http://www.tonymckibbin.com.
Mestre, D. R. & Stanishevski, K. (2010).The image of Spain as tourist destination built through fictional cinema. Journal of Travel and Tourism, 24(2-4), 185-194.
O’Sullivan T. et al. (1996). Key concepts in mass communication. Methuen & Co, Ltd.
Obini, K. (2005). Goodbye tomorrow. Secret cult activities on campuses exposed. A warning guide for students of secondary and tertiary institutions. Tony Peters Ventures.
Okuyade, O. (2011).Women and evangelical merchandising in the Nigerian filmic enterprise. KEMANUSIAAN, 18(1), 1-14.
Ogbe, S. J., Ayodele, B. J., Onyeka, E. D., William, Y. (2020). Film as a purveyor of Nigeria’s image and socio-cultural development: An analysis of selected Nollywood movies. IGWEBUIKE: An African Journal of Arts and Humanities, 6(6), 119-139.
Olanrewaju, A. O. P.., Oloyede, I. B., Sanusi, B. O., Owoeye, G., Ojeka-John, R.O., Apalowo, J.T., & Popoola, O.E. (2021). Perceived influence of Nollywood movies on social life: A study of women in Ilorin South Local Government Area, Kwara State. Sapientia Foundation Journal of Education, Sciences and Gender Studies, 3(4), 175-190.
Omojuwa, J. (2013). Nollywood and brand Nigeria: When is the evolution going to happen? Y.Naija, August 28, 2013,15-20. Retrieved August 21, 2023, from http://ynaija.com/japheth-omojuwa-nollywood-and-brand-nigeria-when-is-the-evolution-going-to-happen-y-frontpage/
Onuzubike, U. (2009). Nollywood: Nigerian video films as a cultural and technological hybridity. Intellectual Communication Studies, XVVIII(1), 176-187.
Oorvazi, I. (2018). Cinema: Art or industry. Cinema Education. Retrieved September 1, 2023, from https://oorvazifilmeducation.wordpress.com/2010/06/15/369/
Pruseviciute, I. (2014). The influence of movie trailers on destination image: The case of China. [Master’s Thesis University of Ljubljama]. http://www.cek.ef.uni-lj.si/magister/Pruseviciute1538-B.pdf
Putsch C. (2011). Welcome to Nollywood: Nigeria's film industry is more prolific than Hollywood — and faces even more piracy’. Timesworld.
Sue, B. (2010). The advance of film tourism. Tourism and Hospitality Planning, 7(1), 1-6.
Sydelle, S. (2010). Ugandan blames Nollywood for local crimes”. Nigerian Curiosity, July 9, 2010. Retrieved August 31, 2023, from http://www.nigeriancuriosity.com/2010/07/ugandan-blames-nollywood-for-local.html
Tari, A. (2016). The re-imagined paradise: African immigrants in the United States, Nollywood films and the digital remediation of home. [[Doctoral dissertation, Bowling Green State University].
Todd, G. (2003). Media unlimited: How the torrent of images and sounds overwhelms our lives. Routledge.
TV Tropes (2015). Sliding scales of realistic versus fantastic. TV Tropes, Clean Slate: 34-56.
Udomisor, I. & Sonuga A. (2012). Content analysis of programs produced by Nollywood particularly on Africa Magic: DSTV. Research on Humanities and Social Sciences, 2(11), 27-34.
Yang, D. & Zhong, X. (2015). The perception of film attractiveness and its effects on the audience satisfaction, intention and investment. Journal of Service Science and Management, 9, 21-27.