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Submitted
October 23, 2022
Accepted
June 13, 2023
Published
June 29, 2023
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Abstract

Artificial Intelligence (AI) is undoubtedly one of the most evolving technologies, finding its application in almost every aspect of human activity. At the individual, business, and corporate organization levels, AI transforms lives and business processes and affects how people work. There is extensive literature on AI’s potential positive contribution to organizational performance. However, there is a lack of research on how to leverage AI to effectively achieve organizational performance. This paper seeks to fill that gap by 1) identifying the AI components driving organizational performance and then 2) designing a conceptual framework for integrating AI into an organization to achieve higher performance. A significant limitation of this work is the lack of implementation and testing of the framework, which we will address in future research.

Keywords

Artificial intelligence organizational performance automation decision-making marketing innovation

Article Details

Author Biographies

Lossan Bonde, Adventist University of Africa, Kenya

Lossan Bonde is currently the Dean of the School of Postgraduate Studies at the Adventist University of Africa (AUA). He holds a Ph.D. in Computer Science from the University of Science and Technologies of Lille, France. Before joining AUA, he worked at “Université Adventiste Cosendai” from 2007 to 2016, where he served as the Dean of the School of Business and Computer Science. His research interests are in the fields of Artificial Intelligence and the Internet of Things. His current research works focus on building intelligent systems for digital transformations.

Musa Nyakora, Adventist University of Africa

Prof. Musa Nyakora is the Head of Social Sciences Department at the School of Postgraduate Studies,  Adventist University of Africa (AUA). He holds a Doctoral Degree in Organizational Leadership from Cebu Doctors’ University in the Philippines. Before joining AUA, he worked with Mount Kenya University as the Campus Director (Kigali Campus and Nairobi Campuses). He has published more than four University level textbooks and several research articles in various peer-reviewed journals. He is also a full member of different professional bodies, including the Kenya Institute of Management, the Institute of Human Resource Management  Kenyan, and the Global Institute of Organizational Development, USA.

How to Cite
Bonde, L., & Nyakora, M. (2023). Achieving Organizational Performance in Profit-Oriented Businesses Through the Use of Artificial Intelligence. Pan-African Journal of Education and Social Sciences, 4(1). Retrieved from https://journals.aua.ke/pajes/article/view/254
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