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August 11, 2024
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December 15, 2024
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December 26, 2024
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Abstract

One of the National Agricultural Research Institutes' key responsibilities is information sharing to farmers. This study investigated selected NARIs’ deployed communication strategies in disseminating agricultural technologies information to farmers and evaluated farmers’ awareness level of agricultural technologies in adopted villages in southwest Nigeria. Based on perception theory, this study used an embedded mixed-methods research design with 575 farmers from three selected NARIs in southwest Nigeria: The Cocoa Research Institute of Nigeria, the Institute of Agricultural Research and Training, and the Nigerian Institute for Oceanography and Marine Research. Data were collected through key informant interviews and validated questionnaires. Qualitative data were analyzed thematically, whereas quantitative data were analyzed using descriptive statistics. The study found that NARIs in southwest Nigeria used various communication strategies to disseminate agricultural technologies to farmers. The study highlighted the impressive level of awareness regarding agricultural technologies. CRIN (x̅ = 3.68), IAR&T (x̅ = 3.73), and NIOMR (x̅ = 4.49). It concluded that the understanding of agricultural technologies, as conveyed by the NARIs' communication strategies, is effective, and recommended increasing awareness of agricultural technologies to promote effective use.

Keywords

Agricultural research institutes Agricultural technology awareness Communication strategies Development communication Farmers

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Copyright (c) 2024 Adesegun Samson Adetola, Johnson B. Akintayo, Oluwafemi T. Olomojobi

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Author Biographies

Adesegun Samson Adetola, Ahmadu Bello University, Nigeria

Dr. Adetola Adesegun Samson is currently the Head of the Media and Translation Unit at the South West Zonal Office of the National Agricultural Extension and Research Liaison Services (NAERLS) at Ahmadu Bello University in Kaduna State, Nigeria. He holds a Doctor of Philosophy degree in Development Communication from  Babcock University in Nigeria. Additionally, he earned a Master’s degree in Mass Communication and Media Technology, from Lead City University in Ibadan, Nigeria. Dr. Adetola has a keen interest in development and strategic communication, agricultural communication, media studies, digital marketing, public relations, advertising, and journalism.

Johnson B. Akintayo, Babcock University, Nigeria

Dr. AKINTAYO, Johnson Babafemi is an Associate Professor and the Director of Adventist World Radio (AWR) Nigeria, Hope 89.1 FM, and WAD Media Center Nigeria (Hope Channel TV). He obtained his Doctor of Philosophy degree from Babcock University, Nigeria. He also lectures in the Mass Communication Department at Babcock University. He has a keen research interest in development communication, media studies, mass communication, and broadcast production.

Oluwafemi T. Olomojobi, Babcock University, Nigeria

Dr. Oluwafemi T. Olomojobi is a lecturer in the Mass Communication Department at Babcock University in Nigeria. He earned his Doctor of Philosophy degree from the same institution. His research interests encompass journalism, publishing, political communication, sports communication, development communication, and Christian communication.

How to Cite
Adetola, A. S., Akintayo, J. B., & Olomojobi, O. T. (2024). An Evaluation of the Extent of National Agricultural Research Institutes’ Communication Strategies Regarding Farmers’ Awareness of Agricultural Technologies in South-West Nigeria. Pan-African Journal of Education and Social Sciences, 5(2), 123–143. https://doi.org/10.56893/pajes2024v05i02.09
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