An Evaluation of the Extent of National Agricultural Research Institutes’  Communication Strategies Regarding Farmers’ Awareness of  Agricultural Technologies in South-West Nigeria

Adesegun S. Adetola; Johnson B.  Akintayo; Oluwafemi T. Olomojobi

doi:10.56893/pajes2024v05i02.09

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August 11, 2024

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December 15, 2024

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December 26, 2024

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Abstract

One of the National Agricultural Research Institutes' key responsibilities is information sharing to farmers. This study investigated selected NARIs’ deployed communication strategies in disseminating agricultural technologies information to farmers and evaluated farmers’ awareness level of agricultural technologies in adopted villages in southwest Nigeria. Based on perception theory, this study used an embedded mixed-methods research design with 575 farmers from three selected NARIs in southwest Nigeria: The Cocoa Research Institute of Nigeria, the Institute of Agricultural Research and Training, and the Nigerian Institute for Oceanography and Marine Research. Data were collected through key informant interviews and validated questionnaires. Qualitative data were analyzed thematically, whereas quantitative data were analyzed using descriptive statistics. The study found that NARIs in southwest Nigeria used various communication strategies to disseminate agricultural technologies to farmers. The study highlighted the impressive level of awareness regarding agricultural technologies. CRIN (x̅ = 3.68), IAR&T (x̅ = 3.73), and NIOMR (x̅ = 4.49). It concluded that the understanding of agricultural technologies, as conveyed by the NARIs' communication strategies, is effective, and recommended increasing awareness of agricultural technologies to promote effective use.

Keywords

Agricultural research institutes Agricultural technology awareness Communication strategies Development communication Farmers

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Author Biographies

Adesegun Samson Adetola, Ahmadu Bello University, Nigeria

Dr. Adetola Adesegun Samson is currently the Head of the Media and Translation Unit at the South West Zonal Office of the National Agricultural Extension and Research Liaison Services (NAERLS) at Ahmadu Bello University in Kaduna State, Nigeria. He holds a Doctor of Philosophy degree in Development Communication from Babcock University in Nigeria. Additionally, he earned a Master’s degree in Mass Communication and Media Technology, from Lead City University in Ibadan, Nigeria. Dr. Adetola has a keen interest in development and strategic communication, agricultural communication, media studies, digital marketing, public relations, advertising, and journalism.

Johnson B. Akintayo, Babcock University, Nigeria

Dr. AKINTAYO, Johnson Babafemi is an Associate Professor and the Director of Adventist World Radio (AWR) Nigeria, Hope 89.1 FM, and WAD Media Center Nigeria (Hope Channel TV). He obtained his Doctor of Philosophy degree from Babcock University, Nigeria. He also lectures in the Mass Communication Department at Babcock University. He has a keen research interest in development communication, media studies, mass communication, and broadcast production.

Oluwafemi T. Olomojobi, Babcock University, Nigeria

Dr. Oluwafemi T. Olomojobi is a lecturer in the Mass Communication Department at Babcock University in Nigeria. He earned his Doctor of Philosophy degree from the same institution. His research interests encompass journalism, publishing, political communication, sports communication, development communication, and Christian communication.

How to Cite

Adetola, A. S., Akintayo, J. B., & Olomojobi, O. T. (2024). An Evaluation of the Extent of National Agricultural Research Institutes’ Communication Strategies Regarding Farmers’ Awareness of Agricultural Technologies in South-West Nigeria. Pan-African Journal of Education and Social Sciences, 5(2), 123–143. https://doi.org/10.56893/pajes2024v05i02.09

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References

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References

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Adeyemo, O. O. (2020). Information literacy among Nigerian women: A tool for national development. In J. O. Ayodele, A. I. Akinyemi, O. A. Ajani, & A. L. Adisa (Eds.), Social sciences and national development perspectives in contemporary Nigeria society. 2020 Festschrift in Honour of Professor Olakunle Abiona Ogunbameru (pp. 543 – 564). OAU.

Akinola, M. O., Ene, O. M., & Baiyegunhi, L. J. S. (2013). The adopted village project and farm income of beneficiary households in Kaduna State, Nigeria. Tribal Studies, 11(2), 121-126. https://www.tandfonline.com/doi/abs/10.1080/0972639X.2013.11886673

Akintayo, A. O. (2022). Use of communication strategies by rice farmers in the adoption and cultivation of rice in South-West, Nigeria. Academic Journal of Current Research, 9(2), 32-58. www.cirdjournal.com/index.php/ajcr/index

Alarima, C. I. Aromolaran, A. K. Fapojuwo, O. E. Ayinde, A. F. O. Masunaga, T. & Wakatsuki, T. (2020). Effect of information sources on farmers’ adoption of sawah eco-technology in Nigeria. Journal of Agricultural Extension, 24 (1), 64-74. https://dx.doi.org/10.4314/jae.v24i1.7

Aleshinloye, O. S. (2018). Customers’ perception of the consumer relations activities of Guaranty Trust Bank: A study of Guaranty Trust Bank University of Lagos branch. (BSc. Project). Mass Communication Department, University of Lagos. https://www.academia.edu/43278484

Alhassan, Y. J., Sanchi, I. D., Muhammad, M. A., & Sunday, A. J. (2021). Availability and use of agricultural innovations and adoption of animal and crop technologies among farmers in Sokoto state. Nigeria. European Journal of Agriculture and Forestry Research, 9 (1), 10-21. https://www.eajournals.org/wp-content/uploads/Availability-and-Use-of-Agricultural-Innovations.pdf

Anggraini, C. & Melinda, T. (2018). The effects of word of mouth and sales promotion on purchasing decision for dreamland decoration. Journal of Entrepreneur and Entrepreneurship, 7, (1), 19–26. https://pdfs.semanticscholar.org/b499/be5623012e44a3cc6e3222222d031bceb06c.pdf

Azumah, S. B., Donkoh, S. A., & Awuni, J. A. (2018). The perceived effectiveness of agricultural technology transfer methods: Evidence from rice farmers in Northern Ghana. Cogent Food & Agriculture, 4(1), 1-11. https://doi.org/10.1080/23311932.2018.1503798

Babu, S. C., Oyedipe, E. O. Ajakaiye, O., & Ajoni, K. (2017, May). Strategies for restructuring the Agricultural Research Council of Nigeria: Process, Opportunities, and Lessons (Working Paper 41). International Food Policy Research Institute. https://ebrary.ifpri.org/digital/api/collection/p15738coll2/id/131230/download

Badmus, A. O. (2023). Effectiveness of extension services in facilitating agricultural communication among farmers in Lagelu and Egbeda LGAs, Oyo state. (Unpublished Project). Department of Mass Communication, Federal University, Oye-Ekiti, Nigeria.

Bello, L. O., Baiyegunhi, L. J. S., & Danso-Abbeam, G. (2021) Productivity impact of improved rice varieties’ adoption: case of smallholder rice farmers in Nigeria, Economics of Innovation and New Technology, 30(7), 750-766. https://doi.org/10.1080/10438599.2020.1776488

Berelson, B. & Steiner, G. A. (1964). Human Behavior: An Inventory of Scientific Findings. Harcourt, Brace & World. https://books.google.com.ng/books?id=YTUzAAAAMAAJ

Bitagi, A. M., & Ozioko, R. E. (2015). Factors militating against utilization of information resources for research by scientists in agricultural research institutes in Nigeria. Journal of Balkan Libraries Union, 3(2), 14-20. https://doi.org/10.16918/bluj.53742

Busetto, L., Wick, W., & Gumbinger, C. (2020). How to use and assess qualitative research methods. Neurological Research and Practice, 2(14), 1-10. https://doi.org/10.1186/s42466-020-00059-z

Castleberry, A., & Nolen, A. (2018). Thematic analysis of qualitative research data: Is it as easy as it sounds? Currents in pharmacy teaching and learning, 10(6), 807–815. doi:10.1016/j.cptl.2018.03.019.

Chukwu, C. O. (2015, May). The dynamics of communication in agricultural development. The case of the south-eastern states of Nigeria. International Journal of Agricultural Extension and Rural Development Studies, 1(2), 1-.17. https://www.eajournals.org/wp-content/uploads/The-Dynamics-of-Communication-in-Agricultural-Development.-The-Case-of-the-South-Eastern-States-of-Nigeria..pdf

CRIN (2019). Cocoa Research Institute of Nigeria. http://crin-ng.org/

Federal Government of Nigeria. (1975). Establishment Order of the Research Institute, 1975. (Establishment of the Nigerian Institute for Oceanography and Marine Research, NIOMR). Government Printer, Lagos.

Fisher, M., Holden, S. T., Thierfelder, C., & Katengeza, S. P. (2018). Awareness and adoption of conservation agriculture in Malawi: what difference can farmer-to-farmer extension make? International Journal of Agricultural Sustainability, 16(3), 310-325. https://doi.org/10.1080/14735903.2018.1472411

Food and Agriculture Organization of the United Nations (2014). Farming for the future: communication efforts to advance family farming. FAO. https://www.fao.org/family-farming/detail/en/c/452579/

Food and Agriculture Organization. (2012). Guide to extension training: The extension agent (Revised edition). Corporate document repository of FAO. www.fao.org/documents.

Gadzama, I. U., & Akinola, M. O. (2013). Adoption and diffusion of ICTs in extension services: Implication for the agricultural transformation programme in Nigeria. Proceedings, 18th Annual National Conference AESON, 113-121.

Gupta, A., Ponticelli, J., & Tesei, A. (2020). Information, technology adoption and productivity: The role of mobile phones in agriculture (National Bureau of Economic Research Working Paper No. w27192). NBER. https://www.nber.org/papers/w27192

Hadi, N. U., Abdullah, N., & Sentosa, I. (2016). An easy approach to exploratory factor analysis: Marketing perspective. Journal of Educational and Social Research, 6(1), 215. https://www.mcser.org/journal/index.php/jesr/article/view/8799

Hammarberg, K., Kirkman, M., & de Lacey, S. (2016). Qualitative research methods: when to use them and how to judge them. Human Reproduction, 31, (3), 498–501. https://doi.org/10.1093/humrep/dev334

IAR&T. (2020). Institute of Agricultural Research and Training. https://iart.gov.ng/webs/who-we-are/

Ifeanyieze, F. O., Nwarieji, F. E., & Aneke, C. U. (2017, June). Linkages of research agencies in technology transfer for sustainable agricultural development in south east Nigeria. African Journal of Agricultural Research, 12(24), 2063-2069. https://doi.org/10.5897/AJAR2016.11816

Ihebuzor, L. (2014). Creating captivating graphic messages in typical magazine publishing. Journal of Functional Management, Lead City University, Ibadan, 5(1).

Ismail F. O., Ilu I. Y. & Galadima S. A. (2018). Participatory communication strategies for improved youth participation in agricultural development interventions in Nigeria. Nigerian Journal of Agricultural Extension, 19(1), 40-48.

Issa, F. O., Mani, J. R., Abubakar, U. S., & Owolabi, S. A. (2022). Effect of National Agricultural Extension and Research Liaison Services adopted village activities on livelihood of women in Zaria, Kaduna State, Nigeria. Journal of Agripreneurship and Sustainable Development (JASD), 5 (3), 2651-6365. www.jasd.daee.atbu.edu.ng

Jiang, W., Yan, T., & Chen, B. (2021). Impact of media channels and social interactions on the adoption of straw return by Chinese farmers. Science of the Total Environment, 756, 144078. https://doi.org/10.1016/j.scitotenv.2020.144078Get rights and content

Kaliba, A. R., Mazvimavi, K., Gregory, T. L., Mgonja, F. M., & Mgonja, M. (2018). Factors affecting adoption of improved sorghum varieties in Tanzania under information and capital constraints. Agricultural and Food Economics 6(18), 1-21. https://doi.org/10.1186/s40100-018-0114-4

Kayode-Adedeji, T., Oyero, O., & Aririguzoh, S. (2017). Communication strategies for agricultural development. New trends and issues. Proceedings on Humanities and Social Sciences. [Online]. 4(10), 434-441. www.prosoc.eu

Kiger, M. E., & Varpio, L. (2020). Thematic analysis of qualitative data: AMEE Guide No. 131. Medical teacher, 42(8), 846–854. doi:10.1080/0142159X.2020.1755030

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An Evaluation of the Extent of National Agricultural Research Institutes’ Communication Strategies Regarding Farmers’ Awareness of Agricultural Technologies in South-West Nigeria

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Adesegun Samson Adetola, Ahmadu Bello University, Nigeria

Johnson B. Akintayo, Babcock University, Nigeria

Oluwafemi T. Olomojobi, Babcock University, Nigeria

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