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July 22, 2024
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December 26, 2024
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Abstract

This study examined the influence of frontline leadership communication on employee commitment within nonprofit organizations in Monrovia, Liberia. Four key questions guided the research: (1) perceptions of leaders’ communication and transparency, (2) commitment levels, (3) the relationship between communication, transparency, and commitment, and (4) the mediating role of transparency. Data from 388 respondents show that employees perceive communication and transparency positively. A strong positive correlation (r=0.891, p < 0.001) was found between these factors and commitment, which predicted 82.5% of the variance. The Sobel test confirms that transparency mediates this relationship (z = 7.403, p < 0.001). This highlights the importance of strategic communication in enhancing employee commitment. Recommendations include broadening the study’s scope to determine if the findings are applicable across various cultural and organizational contexts.

Keywords

Frontline leadership Communication Employee commitment Nonprofit organizations Organizational policies Liberia

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Copyright (c) 2024 Frank O. Bannor, Derrick O. Deya, Josephine Ganu

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Author Biographies

Frank O. Bannor, Adventist University of West Africa, Liberia

Frank O. Bannor is an ordained minister and educator with over a decade of experience in teaching, chaplaincy, and leadership. He holds a Master of Arts in Christian Education and Theology from North Western Christian University (2017) and a Master of Arts in Leadership from the Adventist University of Africa (2024). His research interests include transparency in policy communication, frontline leadership, and succession planning. Frank is dedicated to promoting spiritual growth and professional excellence among both students and professionals.

Derrick O. Deya, Adventist University of Africa, Kenya

Dr. Derrick Deya is an instructor and research advisor at Adventist University of Africa.

Josephine Ganu, Adventist University of Africa, Kenya

Dr. Josephine Ganu is the Director of Research and Grants Development. She is also an Associate Professor of Management at Adventist University of Africa, Kenya.

How to Cite
Bannor, F. O., Deya, D. O., & Ganu, J. (2024). Frontline Leadership in Communicating Organizational Policies and its Mediating Influence on Employee Commitment in Nonprofit Organizations in Monrovia, Liberia . Pan-African Journal of Education and Social Sciences, 5(2), 77–90. https://doi.org/10.56893/pajes2024v05i02.06
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